EA Sports Tiger Woods Social Media Contest

Social Media is one of the most effective way to get sports fans engaged with a brand. For the first time in franchise history, EA SPORTS™ is giving fans an opportunity to vote and determine who will join Tiger Woods on the cover of Tiger Woods PGA TOUR 13.

This is allowing fans not just to engage with EA SPORTS™ but actually be decision makers. The contest runs from October 3-23, fans can participate in a match play bracket-style voting campaign on EA Sports Facebook Page

Disclosure: Our client Dustin Johnson is in the running for being on the cover. Hambric Sports represents Dustin Johnson and is utilizing Dustin Johnson Facebook Page
and Twitter Hashtag #votedustin to help with votes for their client.

Tiger Woods PGA TOUR 13 will have two versions of the box art – one to appear in North America and one in Europe. Two golfers are going head-to-head each week until a winner is determined on each side. The winners will be announced via Facebook on October 24*.

On the American side of the bracket, the candidates include:
• Ben Crane
• Rickie Fowler
• Jim Furyk
• Dustin Johnson
• Zach Johnson
• Hunter Mahan
• Rocco Mediate
• Bubba Watson

On the European side of the bracket, the candidates include:
• Paul Casey
• Luke Donald
• Ross Fisher
• Graeme McDowell
• Rory McIlroy
• Edoardo Molinari
• Ian Poulter
• Justin Rose

EA SPORTS did a similar Social Media campaign for the cover of Madden cover NFL 12. This got so much attention that ESPN had the announcement on “SportsNation” ESPN2

Licensed under a creative commons share-alike. Use freely and link to huddleproductions.com

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Mobile Video

Chris Yates created this video mainly from a Verizon 4G LTE smartphone. The quality is pretty impressive. We captured the Dallas Mavericks Victory Parade in Dallas with 300,000 of our closest friends.

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Top 10 Video Facts

By: Chris Yates

Top 10 Video Stats

1. The average U.S. Internet user watches 186 videos per month
183 million Americans watched a total of 33.9 billion online videos in May 2010 alone.
(Source: Comscore Video Metrix)

2. More video is uploaded to Youtube in 60 days than all TV networks created in 60 years
Youtube is by far the dominant video platform today, with over 85% of total
views. Every single minute, 24 hours of new video material are published
on Youtube. That’s a total of about 12.6 million hours of video every
year.
(Sources: ReelSEO, Youtube)

3. E-commerce sites that use product videos sell up to 45% more
Online retailer Onlineshoes.com says it sees a 45% higher conversion rate for
customers who watch videos on its web site. And online shopping king
Zappos.com says it sells up to 30% more for products that it shows in
videos instead of just static pictures.
(Sources: ReelSEO, Internet Retailer)

4. 19% of small business advertisers already use video — up from 8% a year earlier
Video is the fastest-growing web site feature, according to a survey of
12,000 growing businesses. And 33% of online retailers plan to add video
to their sites in 2010, more than any other website feature.
(Source: WebVisible, Forrester)

5. Cisco predicts by 2013 that 90% of all web traffic will be generated by video.

6. According to Forrester research Video SEO is 53 times more likely to drive a 1st page search result than traditional SEO

7. Kelsey Group study found that 55% of people who view a video visit the company’s website and 24% make a purchase as a result of watching.

8. A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)

9. 80% of web users have watched a video ad online – 16% talked to friends/family about the product and 9% forwarded the video ad to friends/family. Source: Yellow Pages & Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)

10. Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)

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Mobile Marketing

Tom Martin of Converse Digital talks about the Future of Mobile Marketing during his talk at Social Media Club of Dallas. Chris Yates did this video interview.

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Radio Shack talks Social Media

RadioShack may be a nearly century old corporation but they’re jumping on board early with social media. Adrian Parker, social media manager for RadioShack, talks with Chris Yates at SXSWi 2011.

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Prison Entrepeneurship Progam

PEP, the Prison Entrepreneurship Program, is unique to Texas. It helps inmates learn business skills for when the re-enter normal life. Mike Orren is a media consultant for PEP and talks with Chris Yates at SXSWi 2011 about the program and it’s success.

Video content from PEP.org

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Give like Bill Gates

Anyone can give as much as Bill Gates.

Serious.

Everyone has 24 hours in a day. It’s not always about money.

Remember the 3 T’s.
1) Time
2) Talent
3) Treasure

Corey Frey from Huddle Productions is very talented at editing and capturing the mood in a video. So he put his talent and time to work. The video below is to help The American Red Cross in an event called Dallas 4 Japan.

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