Radio Shack talks Social Media

RadioShack may be a nearly century old corporation but they’re jumping on board early with social media. Adrian Parker, social media manager for RadioShack, talks with Chris Yates at SXSWi 2011.

Brian Solis

Brian Solis did this video interview with Chris Yates at SXSW about his book and how social media has evolved over the last decade.

Positioning for Companies

I am currently reading Guerilla Marketing. There are some very valuable tools in this book. Here is a summary on Positioning.

POSITIONING

A well defined positioning statement defines a company’s vision and statement.

Who you ARE as a company

What business you are really in

Who exactly buys your products and services

Service demands by your Market

Competitive advantages and unique value you offered

 

STAND TALL FOR SOMETHING!

 

Carved out POSITION is STATED in EVERY Marketing weapon used.

 

Make sure to have a CRYSTAL CLEAR POSITIONING STATEMENT and once you do then COMMUNICATION to your Target Market becomes much easier.

 

KEYS TO POSITIONING

-Be Unique=What is the 1 thing that POSITIONS you as the ONLY company in the world that can do this? THINK EXTREMES!

-Make it Benefit Oriented=Know your Target Market and what they need.

–PROMOTE YOUR STRENGTHS

–Don’t Let Price Determine your Positioning

Mind of a Champions

5 Solid Business Books

According to an article by By Mark Henricks   |   Entrepreneur Magazine – March 2009  

Here are some of the must read business books. Before I share his article here are some of my favorite business books in no particular order. Let me know your list?

1) Good To Great 

2) Four hour work week

3) Think and Grow Rich

4) Duct Tape Marketing

5) Tribes

 

5 Must-Read Business Books
View the slideshow version of this lineup.

No single business book contains everything you need to know–and some even offer advice nobody ought to hear. But these five have withstood the test of time to become books no one should start or run a business without reading first.

1. Will It Fly? How to Know if Your New Business Idea Has Wings… Before You Take the Leap, by Thomas K. McKnight
   (FT Press, $27.95)
   The heart of this book is its 44-item checklist for evaluating business ideas by a hugely experienced veteran of business launches. By the time you’ve evaluated everything from your personal attitudes to exit strategies, you’ll know as well as possible your chances for success.
2. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber
   (HarperCollins, $16.95)
   This revisit of the 1995 classic on general small-business management famously shows entrepreneurs why and how to stop working in their businesses and start working on their businesses.
3. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits From Your Small Businesses, by Jay Conrad Levinson (Mariner Books, $14.95)
   Now in its fourth edition, the original guide to small-business marketing packs the same high-impact, low-cost punch that made it a standard when it first came out in 1983. Now, however, it’s updated with tips on websites, blogs, podcasting and other up-to-the minute techniques.
4. The Business Planning Guide, by David H. Bangs Jr.
   (Kaplan Business, $24.95)
   This book’s jargon-free writing and inside tips from a former banker and entrepreneur have made it the first and only choice for countless entrepreneurs getting started.
5. Start Run & Grow a Successful Small Business, by Toolkit Media Group editors
   (Toolkit Media Group, $24.95)
   If anyone ever publishes the perfect all-in-one small-business reference, it will look a lot like the sixth edition of this 720-pager. It touches on everything, from accounting to staffing, with checklists and forms.