Chris Yates video interview with Michaels Chief Marketing Officer Paula Puleo at DFWAMA event.
Michaels Chief Marketing Officer Paula Puleo believes that Social Media is the new Prime Time. So her energy and focus is shifting to Social Media. Michaels stores created a Facebook page in March 2010 and now has over 180,000 fans.
The other key elements to strong marketing according to Puleo are:
1) solid analytics
2) pulse on customer
3) alignment w/ operations
4) re-invent agency model
5) balance
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Building a brand takes time. Companies are constantly looking for new ways to market themselves and build trust among their clients. Social media is the best communication channel for this. The best case study for this would be Chris Brogan, who through Social Media, has built a great brand-HIMSELF.
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Brogan built his brand by building relationships over time. He’s been blogging for over a decade and even though no one was listening….Brogan was…to others.
Chris Brogan would blog, listen, interact, blog, listen and interact. This cycle would go on for 8 years before he would find some success-100 readers to his blog.
Times have changed. Brogan, now has over a million readers and is a best selling author. He’s also considered one of the top 5 bloggers in the world and was voted one of the top 10 communicators in the nation. His book, Trust Agents, was very appropriately titled.
Trust is what Brogan is all about, no matter how long it took. Something every company could learn from him.
Chris Yates did a video interview with Chris Brogan during his speaking event at the Social Media Club of Dallas.
Here is a video presentation of how we create a TV show. The behind the scenes look of Gameday Rivals on Fox Sports Southwest is created and produced by Huddle Productions a Social Media Solutions company in Dallas that specializes in video.
The best way to understand strategies for Social Media is to figure out the profiles of those involved. According to the book “Groundswell” there are 5 types of groups involved in Social Media.
1) Spectators – Read or watch videos online but don’t really respond or participate in the dialogue.
2) Joiners – Maintain a profile on social sites but are not involved daily.
3) Collectors – A little more involved in Social Media. They use RSS feeds and “vote” on social sites.
4) Critics – Post ratings/reviews. Comment on blogs, contribute to forums, and contribute or edit articles.
5) Creators – The most active are creators. They publish blogs, websites, upload videos they created, upload audio or music they created, write and comment on blogs.
Companies trying Social Media marketing are typically the creators. Their goal is to create interesting content so the critics, collectors, joiners and spectators want to read and engage with their message.
Chevrolet tried a different approach during a race at Texas Motor Speedway. Chevrolet wasn’t the creator of the content instead they invited Social Media bloggers, videographers, and photographers to take part in the driver introductions and gave them the opportunity to tell about their experience.
This Social Media Strategy worked because Chevrolet gave individuals a unique experience that was worth sharing. Chris Yates got to drive around the 2009 Truck Series Champion Ron Hornaday. It was a great experience to drive in front of Nascar fans and share this experience with a video produced with a Flip Camera.
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Casey Shilling the Vice President of Marketing Communications for The Container Store said their philosophy was always to be open with their customers. So when they finally decided to create a Facebook page there was never any concern about diving into Social Media.
Research showed that the fastest growing demographic on Facebook was women 35 and older. So it was obvious that Facebook would be a great place to reach their customers. The strategy so far has paid off with over 17,000 fans on their Facebook page.
The Container Store is having so much success connecting with their customers on Facebook that they are considering a Twitter account. Chris Yates from Huddle Productions heard Casey Shilling speak at a DFWAMA event and got this video interview.
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Steve R. Jolly, Principal of SRJ Marketing Communications has been in marketing for over 30 years and has never seen anything move as rapidly as Social Media. Jolly believes it’s completely changing the communication landscape.
The message was only sent through traditional media but now with Social Media everyone has a voice. Jolly points out that over 480 million users are in the top 5 social sites so every company better realize that Social Media is a key for business.
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Some Business owners think YouTube Videos are for silly stunts of dogs riding skateboards, people dancing funny or individuals blending an iPhone. What use is all that? Well one of the three mentioned helped a company improve sales 500%
Blendtec makes the most powerful blenders in the world. So how exciting can that be? Everyone has seen carrots, tomatoes, celery being blended but an iPhone? Or what about blending a video camera? Or blending diamonds? What does this have to do with business? EVERYTHING!
Blendtec saw an opportunity to use YouTube and Social Media by thinking creatively. They wanted to market their blenders and their power but did it with humor. Their YouTube videos have been watched over 100 Million times.
What would that cost on Network TV? Millions. What did it cost on YouTube? Nothing. Sales of Blendtec since the videos were created have increased 500%.
So the lesson here is not about silly videos on YouTube but how to capitalize on them. I’m not saying you need to go stick your computer in a blender to get business. Just think outside the box and create some excitement for your business because if blendtec can make their business exciting so can you and if you can’t then just blend an iPhone instead.
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Business owners are still trying to figure out how to relate to Gen Y. Well how about learning about them? The best place for that information? Social Media. Huddle Productions a video production company in Dallas did a video interview about this.
The Mind of a Champion is a team of professionals that coaches Performance Intelligence™. Working with both organizations and individuals, Performance Intelligence™ training gives you the ability to perform your best when it matters most.
Performance Intelligence™ is grounded in the principles of sports psychology. It says you have another level to your professional game. Coaching you, the Mind of a Champion team can take you there. Actually, through our coaching model you are equipped take yourself there!
Performance Intelligence™ trains you to recognize your thinking, refocus that thinking to create new routines of the mind – utilizing your strengths, talents, skills and resources at the right time, in the right place and with the right format.
Through an initial Impact Session (Keynote, Workshop or Advance a/k/a Retreat) we coach the actionable attributes of Performance Intelligence™. This is followed by Spaced Repetition – periodic reinforcement of the attributes to promote positive results.
We are not a traditional consulting or training organization. We coach you through the gap between a learned skills set and the what-to-do thinking required to perform your best when it matters most. In bridging this gap our clients increase their ability to achieve results and exceed professional and personal goals.
Here is the video presentation that HuddleProductions.com put together for our client.
Online Video used to be an added bonus now it’s a necessity. We don’t just want to see video we expect it.
1) YouTube is currently the #2 most visited site in the world (Google is #1).
2) 54% of U.S. Internet users consume video online
3) 32% of respondents say they watch more video online than they did a year ago
4)People that watched a video advertisement online, 45% had some sort of measurable response from the ad, and 31% followed through on the advertisement enough to go to the company website and 16% ended up making a purchase (fact provided from mashable.com).
Imagine those kind of numbers on sales calls. It’s obvious that video is a powerful tool but it’s only the beginning. J.R. Atkins of Nextcorp believes that Video may even replace texting one day.
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