Kimberly-Clark CMO says focus on Customers

Kimberly-Clark products are used by 1.3 billion people—nearly a quarter of the world’s population. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries.

They have a 137 year history of innovation but the interesting part about Kimberly-Clark and their dominant brand? They never had a Chief Marketing Officer until four years ago when they hired Tony Palmer.

Palmer was the guest speaker at a DFWAMA event to talk about Marketing. Chris Yates from Huddle did a video interview with Palmer who says Marketing is simple if you focus on one thing.

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